The idea for the music video had been entertained since Gold’s song became popular in the Tyrone area, but it was ultimately Eagle Eye adviser Todd Cammarata’s idea that spawned the video. “You can tell how much attention to detail they have.
Gold has seen the video and appreciates the student’s ability to mesh images with his lyrics. “It was very nice work on the part of your team,” stated Gold.
“It was a fun experience, driving around and seeing all the places in the song we’ve all grown up with,” said Feather. “I think Jarron’s favorite part was going to Burger King and getting a kid’s meal,” said Feather.įeather was responsible for transporting the students from location to location, and, of course, for buying the kid’s meals. Sheeeit, also known as Tyrone, is a meme that is used in MS Paint templates, similar to Rage Comics, that often portrays a caricatured, stereotypical African-American male pronouncing the quote 'Sheeeitttttt.' The image primarily appears in various webcomics on 4chan and subreddits like /r/SheeeitComics where the character is depicted in various racist stereotypes. “It was really fun to drive around town, shooting footage of all the locations,” said Bower. They traveled across town with art teacher Erik Feather to get footage of the locations featured in the song’s tributes. Tyrone high school junior AJ Grassi and sophomore Jarron Bower were the two main creative minds behind the music video.
